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The Art of House Flipping: A Beginner’s Guide

The Art of House Flipping: A Beginner’s Guide

Flipping houses is one of the most exciting ways to build wealth through real estate—but it takes more than HGTV magic to make it work. If you’re just getting started, here’s a quick guide to help you confidently flip your first home in Georgia, especially around the red-hot Metro Atlanta area.

1. Find the Right Property

Look for homes in growing areas like McDonough, Stockbridge, or Jonesboro that need mostly cosmetic work. The ideal flip is structurally sound, located in a desirable neighborhood, and has strong resale comps. Working with a local agent is key to spotting deals before the crowd.

2. Know Your Numbers

Stick to the 70% Rule:

(ARV × 70%) - Renovation Costs = Max Purchase Price. This protects your profit after repairs, holding costs, and closing expenses.

3. Budget Smart

Plan for:

  • Cosmetic updates (paint, flooring, kitchens, baths)

  • Contractor and permit cost

  • A 10–15% cushion for surprises

Avoid over-renovating—invest in what sells for the area, not your dream finishes.

4. Renovate with ROI in Mind

Focus on updates that add value:

  • Neutral colors and modern lighting

  • Functional layouts and open spaces

  • Updated kitchens and clean bathrooms

Curb appeal matters, too—first impressions sell homes.

5. Sell Strategically

Price it right based on recent comps and aim for a fast sale to reduce carrying costs. Staging and professional photos can help your flip stand out in the market.

6. Final Tip

Flipping isn’t just about the house—it’s about having the right plan and people. Work with a knowledgeable agent, trusted contractors, and keep your budget tight. Want help getting started? We can guide you locally or connect you with expert agents in other markets.

Watkins Real Estate Associates

Whether you're searching, selling, or investing, our knowledgeable agents and easy-to-use tools are here to help—every step of the way.

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